portfolio 202X
Puns + Noir + Donuts
: What would a private eye say to a donut?
WHERE’S DOUGH PROOF?
DONUT SHOP
CREATIVE BRIEF
PROJECT:
DONUT SHOP reBranding and Menu
Target Demographic:
CONSUMERS, DONUT & PUN LOVERS
sunrise
sunraylim.com
sunset
PORT
FOLIO
202X

Where’s Dough Proof is a donut shop themed around detective and crime fiction. Their name is a pun. Dough is the bread mixture and proofing is a process of fermentation or rising of the dough just before baking. “Where’s the proof?” is also an exclamation that a detective might say during their case. This whimsical donut store is open to bring a smile to their customers' faces. Can you solve the case?

Objectives:
BRANDING & Logo REFRESH
PACKAGING
Menu REFRESH
© Copyright 2024-2025_Rachel J. Lim / sunRayLim Design, All rights reserved.
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